Xcel Brands Announces Strategic Partnership With Hudson's Bay, Lord & Taylor

Xcel Brands, Inc.

announced today that it has entered into an exclusive agreement and innovative strategic partnership with Hudson's Bay and Lord & Taylor. Xcel will design and manage the manufacturing of products in an innovative Quick Time Response supply chain for four of Xcel's proprietary brands including IMNYC (designed by Isaac Mizrahi), H Halston, C. Wonder Limited and an additional brand targeting millennials created exclusively for the program. The innovative Quick Time Response supply chain model was developed by Xcel to create new ways for retailers to manage inventory in today's market environment. Robert D'Loren, Chairman and CEO of Xcel Brands, stated, "We are very excited to implement this truly ground breaking business model innovation in our industry. We look forward to working with the team at Hudson's Bay and Lord & Taylor in launching this much needed inventory management solution." He further noted, "We are grateful to Ben Malka and his team at House of Halston for all of their collaborative work on this project." The strategic partnership allows Hudson's Bay and Lord & Taylor to manage dynamic assortments of inventory that respond to