AT&T Makes Cricket Wireless More Accessible To Tap Budding Prepaid Market

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  • AT&T Inc T Prepaid Portfolio member Cricket Wireless reached 12.4 million subscribers, growing by over 2 million subscribers in 2 years. 
  • Cricket Wireless also removed the 8Mbps speed caps on its monthly plans of $30, $40, and $55 and added 5G network access on every plan. 
  • Now, existing customers on current rate plans can enjoy access to the 5G network for just $25 per month per line with four lines of service. AT&T started giving the top tier of its Cricket customers free HBO Max two months ago.
  • AT&T now included 5G network access for its prepaid customers, matching offers by T-Mobile US Inc's TMUS Metro service and Verizon Communications Inc's VZ Visible venture.
  • AT&T previously kept its lower-tier Cricket customers at an 8-megabit-per-second speed limit while video gaming or high-definition video streaming best responded to speeds of 10-megabits-per-second or faster. 
  • Carriers are now seeking more growth in riskier areas like low-credit customers who opt for prepaid connections. 
  • Price Action: T shares traded lower by 1.39% at $25.20 on the last check Friday.
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