Sokal Media Group Partners With Millennial Media To Drive Mobile Advertising For Local Auto Dealerships

Sokal Media Group and Millennial Media

today announced a preferred mobile advertising partnership to bring new creative opportunities to Sokal Media Group's client base. As part of the preferred partnership, Sokal Media Group will offer its clients premium campaigns and inventory within the Millennial Media platform. In addition, Sokal Media Group will open the doors to a more localized auto client base and provide feedback to Millennial Media to help evolve its offerings in ways that drive the best results for clients. “Mobile has become a critical component of our advertising campaigns,” said Mitchell Smith, Director of Digital Media at Sokal Media Group. “We're always looking to bring new opportunities to our clients, and Millennial Media's mobile targeting technology is among the most precise and scalable we've seen. We're excited to expand clients' relevancy and reach, and maximize the partnership for mutual gain.” Sokal Media Group works with a number of auto dealerships along the East Coast, from New Jersey to Miami, including Capital Group, Hendrick, Southern States, and Deacon Jones. Sokal is a full service advertising agency and in addition to mobile, they also offer online, print and broadcast advertising opportunities. As the move to advertising automation through data and intelligence further permeates the industry, Millennial Media continues to invest significantly in its platform business. The company's Data Management Platform will be home to its re-targeting and audience suite, as well as contain location and cross-screen capabilities, including: Focus - Seamless audience data activation, across multiple sources, for more accurate mobile targeting and increased ROI Point - A location-based audience advertising suite that connects brands with consumers through permission-based GPS location and Millennial Media's large SDK footprint. Path - A mobile-first approach to connecting conversations across screens with pinpointed audiences, breakthrough creative and unified reporting Echo - Re-engagement with consumers who have expressed interest and deliver a connected messaging strategy in the mindsets and moments that matter Omni - Measurement of the effect of mobile advertising, including foot traffic, retail spend, brand recognition, product-level purchases, and web actions. “Sokal Media Group is making deep inroads within the local auto market, and bringing new opportunities and success to its clients,” said Jason Kelly, President of Managed Media at Millennial Media. “Working with Millennial Media, the agency's multi-medium approach can ensure its clients will reach the right audiences through the most relevant mediums.”