Baozun CEO Says The Chinese Consumer Is Getting More Mature

Loading...
Loading...

Alibaba Group Holding Ltd BABA backed e-commerce solutions provider Baozun Inc (ADR) BZUN was listed on Nasdaq on Thursday.

Vincent Qui, Bauzon CEO, was on CNBC post-debut to discuss how the company plans to grow and the demand for authentic goods in China.

Trajectory Of The Business

“Actually today we are in the business to bring all the brands to online business,” Qui said. “We are actually establishing the brand official stores and also marketplace stores. Today in China, you can see that the brand e-commerce is growing very fast because of two reasons. First one is that all the brands there just want to do this business.”

He continued, “The other reason is that all the consumers are getting more and more mature. So, they require more authenticity of the product. So, taking a look into the future, we can see a very big potential to grow. The market is big, we are capable, all the brands have demand. So, that’s why we can grow the company to next level.”

Demand For Authentic Products

Qui was asked if the Chinese consumer getting more attached to buying genuine goods. He replied, “Actually before, in the previous time, most of our consumers were shopping for cheaper price, but today most of them are requiring more and more genuinely and also authentic products from the online market.”

“So, we are here to sell all this 100 percent authentic products to the consumers. Talking about the anti-counterfeit, we think this is a trend and also it is a very good thing for us because when we are selling these authentic products, if we have more and more anti-counterfeit promotions then we will benefit from this,” Qui concluded.

Loading...
Loading...
Posted In: CNBCMediaVincent Qui
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...