comScore Reports Online Thanksgiving Spending $1.1B, Black Friday $1.7B

comScore

, a global media measurement and analytics company, today reported U.S. desktop retail e-commerce spending for the first 27 days of the November–December 2015 holiday season. For the holiday season-to-date, $23.4 billion has been spent online, marking a 5-percent increase versus the corresponding days last year. Thanksgiving Day saw a 9-percent gain to $1.1 billion in spending to surpass the billion dollar threshold for the second consecutive year and marking the first day of the 2015 season to reach that level. Black Friday (November 27) followed with an even stronger spending day with $1.66 billion in desktop online sales, up 10 percent from Black Friday 2014.                                         2015 Holiday Season To Date vs. Corresponding Days* in 2014 Non-Travel (Retail) E-Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Desktop Computers Source: comScore, Inc. Millions ($) 2014 2015 Percent Change Nov. 1-27, 2015 $22,696 $23,449 5% Thanksgiving Day (Nov. 26, 2015) $1,009 $1,096 9% Black Friday (Nov. 27, 2015) $1,505 $1,656 10% *Corresponding days based on corresponding shopping days (November 2 thru November 28, 2014) "While the holiday season opened a little softer than anticipated, Thanksgiving and Black Friday