The retail investor frenzy has spread to the culinary world with a family-run company now offering “Hodl Noodle” — delighting consumers who are fans of meme investments.
What Happened: Simply Food has put on sale Hodl Noodle. The instant-style noodles are sold in a purple ready-to-eat cup featuring physical representations of Bitcoin (BTC), Ethereum (ETH), and the meme-cryptocurrency Dogecoin (DOGE).
See Also: How to Buy Dogecoin (DOGE)
The word “Stonkz” is emblazoned on the packaging. Both Hodl and Stonkz are terms often used by retail investors, especially on the Reddit forum r/WallStreetBets.
Featured on the packet are stock tickers of companies that are popular on the forum like GameStop Corporation GME, AMC Entertainment Holdings Inc AMC, Nokia Oyj NOK, BlackBerry Ltd. BB, and Tesla Inc. TSLA.
The "HODL Noodle" of Simply Food. Photo: Screengrab of the product's listing on Amazon.com
Why It Matters: HOLD is thought to be an acronym that refers to “hold on for dear life” and is a reference to ignoring short-term price movements and adopting a buy-and-hold strategy.
Stonks is an intentional misspelling of stocks and usually refers to so-called meme stocks favored by the Reddit crowd that "always go up."
For FOMO folks, the noodles are available for preorder before May 4 on Simply Food website and will be shipped out on Apr. 30 and on Amazon.com Inc.'s AMZN website.
Simply food jokes that the flavor is derived from tears from HODL-ING, but consumers may discover a “rich, savory, mushroom- and vegetable-infused broth” instead.
Noodles aren’t the first food to take advantage of meme investment mania. Conagra Brands CAG unleashed a marketing blitz on “Doge Day” this month to popularise its Slim Jim snacks.
Price Action: DOGE traded 8.26% higher at $0.31 at press time. On Wednesday, GameStop shares closed nearly 0.5% higher in the regular session at $178.58 and gained 0.12% in the after-hours session.
Photo by su-lin on Flickr
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