H&M to Open Times Square Store

H&M, Hennes & Mauritz

is excited to announce the opening of its new Times Square store in the heart of New York City. The Swedish retailer will enter this bustling iconic destination on Thursday, November 14th at 12:01 a.m. with a ribbon cutting and lighting of the H&M logo on the top of 4 Times Square by global fashion superstar, Lady Gaga. "This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building," says Daniel Kulle, U.S. President for H&M. "With over 7,000 square feet of LED screens, and a 53 foot glitter wall in this ground breaking location, we knew we had to partner with a star who shines as bright as the store." This dynamic store embraces modern technology with a digital runway: a virtual catwalk projecting images of guests onto exterior screens that brighten the backdrop of the city that never sleeps. This