Apple Inc. AAPL's streaming music customers appear to be unhappy with the streaming service, prompting the company to implement "sweeping changes," at least according to Bloomberg.
Bloomberg, citing "people familiar with the product who asked not to be identified," reported that Apple will implement the "sweeping changes" to its streaming music service, which initially received "tepid reviews."
Apple is looking to change the entire interface of Apple Music to make it more "intuitive to use." The company will also better integrate its streaming and download businesses and also expand its online radio service.
Apple is expected to detail the changes in June during its annual Worldwide Developers Conference.
The company's content head Robert Kondrk and Trent Reznor (Nine Inch Nails frontman) are said to be overseeing the project. Jony Ive, Apple's design chief, will also provide input, along with longtime music veteran Jimmy Iovine that joined Apple following its $3 billion acquisition of Beats Electronics.
"When it comes to software, Apple performs with less elegance than it does when it comes to hardware," Colin Gillis, a New York-based BGC Partners analyst told Bloomberg. "Apple Music is underwhelming. They have subscribers because of their platform. If you have that kind of subscriber base, you should have millions of subscribers."
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