Why Facebook Is Looking For Chinese Advertisers

Despite being banned in China, Facebook Inc FB "is hiring in Hong Kong, has tapped a second local partner to reach advertisers and is waging a charm campaign to draw more business from Chinese companies," according to The Wall Street Journal.

Facebook wants to reach Chinese companies and to pitch them on "the benefits of reaching Facebook's 1.39 billion active monthly users beyond China's borders," wrote Alyssa Abkowitz.

The article indicated that Facebook wants to reach companies that are spending money on social media advertising.

As an example, Shanghai online game designer, Youzu Interactive Co., was already spending most of its $1.6 million ad budget on Facebook to increase its number of daily players.

"Facebook is our most important ad tool right now," said Youzu manager Liu Wanqin, who added that half the company's players were coming from Facebook.

As the article illustrated, mainland China online ad growth was "too good" to "pass up."

Facebook closed at $83.19 Monday, down 0.13 percent

Posted In: NewsWall Street JournalMediaAlyssa AbkowitzChina
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