Disney, Hasbro Launch Playmation Marvel's Avengers

Disney Consumer Products and Interactive Media (DCPI) and Hasbro, Inc. today launched Playmation Marvel's Avengers – the next step in the evolution of play. The …- Disney Consumer Products and Interactive Media (DCPI) and Hasbro, Inc. today launched Playmation Marvel's Avengers – the next step in the evolution of play. The groundbreaking system of connected toys and wearables fuses technology and digital storytelling to create a completely new category of play. Hitting shelves across the U.S. and Canada for the first time today, the new toy/game hybrid aims to inspire both kids and parents to get active and creative at playtime. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151004005069/en/ A family plays with Playmation Marvel's Avengers - the ground breaking new system of connected toys and wearables fuses technology and digital storytelling to create a completely new category of play product, from Disney Consumer Products & Interactive Media. Playmation Marvel's Avengers is now available for purchase across the US and Canada