What Will Cause GoPro's Stock To Rally? JMP Securities Analyst Has The Answer - GoPro (NASDAQ:GPRO)

GoPro Inc GPRO unveiled its new camera, the 'Hero 4 Session,' on Monday and announced that it will start rolling out the $399 camera next week.

Alex Gauna, JMP Securities analyst, was on CNBC recently to discuss about this new device and the catalysts that could make GoPro stock move higher.

Products Customers Want

"GoPro is a smart company," Gauna said. "So, they are obviously coming to market with something they know their athletes and customers already want. So, the form factor is a big plus. The waterproofing is a big plus. And then if you think about some of the subtler things – the second mic so you can cancel out wind and other noises that you might not want in your footage.

"Those are the kind of things that are going to differentiate GoPro from the pack and help make it a broader, stronger, more diversified product line overall."

More Of The Same

Gauna was asked what is going to make GoPro's stock move higher. He replied, "It's going to be more of the same in terms of GoPro continuing to build on its brand and its lead over the competition. In the background, they are working on cloud editing tools that will make it that much easier to handle all that great high resolution action footage that its customers are accumulating.

"And then they are also working with color, their acquisition in the virtual reality space and then a little bit further out we have got the drones coming. So, the GoPro brand and product line is going to continue to expand and that's why it's an interesting stock and company," Gauna concluded.

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